How We Rank
Rankings are based on objective signals: verified review volume, average rating, profile completeness, and recent activity. Location filters prioritize proximity to the user’s city.
Last updated: February 2026
Core ranking signals
Review quality and recency, with de-duplication applied.
Verified status when business identity is confirmed.
Service coverage and responsiveness in the target area.
Profile completeness, including licensing and contact details.
Ranking weights (illustrative)
| Signal | Weight | Notes |
|---|---|---|
| Review quality + recency | 35% | Higher weight for recent, verified reviews. |
| Verified status | 20% | Business identity confirmation and trust checks. |
| Service coverage + responsiveness | 20% | Coverage in the target area and response activity. |
| Profile completeness | 15% | Licensing, contact details, and service details. |
| Listing freshness | 10% | Recent updates and active status. |
Weights are shown for transparency and may shift slightly by category or market density.
Sample ranking calculation
Example: A contractor with strong recent reviews (90/100), verified status (100/100), good coverage (80/100), complete profile (85/100), and fresh updates (70/100) would score:
(90 x 0.35) + (100 x 0.20) + (80 x 0.20) + (85 x 0.15) + (70 x 0.10) = 87.25
Scores are normalized per market so dense metros do not overpower smaller regions.
What does not affect rankings
Paid placements are labeled and never blended into organic results. Providers cannot edit reviews or inflate ratings. Advertising does not change rank position.
Data refresh cadence
We refresh listings regularly and re-check verification signals when new evidence is provided. If you spot an error, contact the editorial team to request a review.
Contact the editorial team
Email corrections or feedback to [email protected]. Include the company name, city, and the update you want us to review.